• Wrote instore copy (signage, taglines, slogans) for all English-speaking regions.

• Liaised with corporate team in US and Japan on implementation and usage.

• Conducted interviews and wrote copy for edit and social media components of seasonal instore campaigns, as well as contributed to casting.

• Wrote all copy for various stages of campaign presentations and proposals for production and creative teams.

• Wrote brand manifestos, taglines, and press releases for various sub-brands, lines, and collaborations.