• Developed campaign voice and wrote taglines and all copy used instore, for PR, marketing, media buys, OOH, launch and landing pages, mobile, social, and internal communications for fashion collaboration pop-in.

• Wrote long form designer profile for in-house and social channels.

• Assisted in vision, development, ideation, and all stages of pitch dek, casting, and creative team assemblage.

• Liaised with creative lead, art department, and digital merchandizing team, and collaborating brand.