•Developed multiple campaign creative themes for New Concepts pop-in collaboration. Worked on all facets of proposal development process including pitching and assembling creative team and casting.

• Assisted with general aesthetics and ideation at shoot and liaised with creative and collaborative teams.

• Conducted designer interview, wrote a long form feature, and coordinated art for social, press and owned channels.

• Wrote all copy for instore, social, mobile, PR, marketing (including OOH and media buys), and internal communications.