• Wrote taglines and copy used instore, for PR, marketing, media buys, OOH, launch and landing pages, mobile, and internal communications for men’s and women’s seasonal fashion campaigns and NYC flagship launch.

• Wrote long and short form fashion features and designer profiles for in-house channels.

• Conducted interviews with creative team and employees (corporate and sales) for social channels, Website, and internal communications.

• Highlighted and selected products to editorialize on social and in-house channels.

• Liaised with creative lead, art department, and digital merchandizing team.