• Developed campaign voice and wrote taglines and all copy used instore, for PR, marketing, media buys, OOH, launch and landing pages, event, mobile, social, and internal communications for fashion collaboration pop-in.

• Wrote long form designer profile for in-house and social channels.

•Assisted in development and ideation of pitch dek and creative.

• Liaised with creative lead, art department, marketing, digital merchandizing, and collaborating brand.